A PERSON BEHIND SMARTIFUL BRAND

irenavidmar

IRENA VIDMAR

My name is Irena and I am a coffee lover – Americano is my favourite. I am a very creative and ambitious person. Creating and innovating is my passion and it makes me happy. Also I like to help people, that is why I decided to donate a part of sales to those, who need it the most. I started everything on my own and through the process I learned a lot and I am still learning each day, but as they say: »if you love what you do, you don’t have to work a day in your life«. Although it sounds like a cliche, it is true.

»I am not striving just to sell a product, I am building a successful brand.«

 

 

ABOUT THE BRAND

 

Smartiful brand is a strong brand with a clear image of high-end products of great quality and appealing appearance. It is a brand that offers, stylish lifestyle products with a touch of luxury.

 

Today’s trends are increasingly focused on stylish, sophisticated, personalized and unique products. So for a lot of customers who are looking for a product on today’s market it is attractive something which is already there, but not an ordinary looking, but it represents a different – improved  form. And Smartiful is going to give them exactly that. Tastes, of course, differ from one person to another, which is why our products will be offered in a variety of carefully selected styles. The whole concept of Smartiful products revolves around eco and safe materials which are “safe for human, safe for planet”. My brand is encouraged by 3R (reduce, reuse, recycle) concept and is providing a lifestyle that is better for you and for the environment. It’s all about making small steps and I am helping you to make the first one!

 

It all started when all of a sudden, my mornings became so busy, I couldn’t drink my coffee in peace. First of all, I am not a morning person. Second of all, the consequences were,  when I rushed to do all the usual things in the morning like waking up, making breakfast, getting ready, I got no time left for coffee, but leaving without one is unbearable for me ( 🙂 ). So I said to myself: »I need to go online and find myself a take-away mug, so that I can bring coffee in the morning with me and drink it on the way«. That would solve my problem of wasting my time in the morning and  being late to where I’m headed. While searching for the perfect mug online, I quickly noticed that there is no such take-away mug that would fit me. Because I am a stylish person and would also like my mug to look the same, I wanted to have a funcional one but also it had to look nice. So, I ran into this article: »10  best take-away mugs on the market« and it sounded promising. They pointed put pros and cons for 10 different mugs and the highlighted problem was, that the functional ones were not pretty and vice versa. While reading the comments I saw one that I couldn’t agree more with: »why someone just doesn’t create a mug that is functional and pretty at the same time?!«. The same question I asked myself. At that time the idea was born, I decided to create it by myself – for myself first. That is how my Smartiful story began. I literally started from scratch and now after all the hard work I’ve done, ups and downs I went through, now I’m finally holding a product I created and I am proud of it.

 

THE CONCEPT BEHIND SMARTIFUL

Smartiful: “portmanteau”- Smart & Beautiful

 

Beautiful is for the design, which is refined to perfection and Smart is for the patents, functionality and environmental awareness.

 

The idea for the name came from my own life and experiences. As far as I can remember, I was always walking around with some kind of social stigma. You know, you heard it all before. Hearing comments like »I bet she is stupid and incapable«, »she can’t be smart and pretty at the same time«, and similar – that hurt my feelings, because I know I am so much more than that. I personally believe that I am very smart and capable, despite the opinion of some. I just didn’t agree with the stereotype people created. I wanted to break it and that is why I created my own brand and named it Smartiful. My goal was to create a community where Smartiful people can connect, grow and support each other.

 

“I like breaking stereotypes…are you with me?”

 

MEET OUR AWESOME “SMARTIFUL” TEAM

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Person 1

Meet person 1

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Person 2

Meet person 2

Donec imperdiet sed turpis id consequat. Sed vel rhoncus elit, lacinia commodo diam. Interdum et malesuada fames ac ante ipsum primis in faucibus. Integer dignissim dui mollis varius tincidunt.

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Person 3

Meet person 3

Donec imperdiet sed turpis id consequat. Sed vel rhoncus elit, lacinia commodo diam. Interdum et malesuada fames ac ante ipsum primis in faucibus. Integer dignissim dui mollis varius tincidunt.